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How Topicweave works

Google and AI assistants trust a site that is clear about what it does: each subject defined in plain words, shown with real work, and linked together. Topicweave reads your Webflow site every night, finds where that’s missing, and helps you fix it. Nothing changes on your site until you approve it, and every change can be undone.

From your words to being found

Five steps, with a made-up remodeling company as the example.

  1. 1

    Your words

    The ways your pages already say something.

    kitchen remodelkitchen renovationremodeling a kitchen
  2. 2

    A topic

    One name for them, with a one-line definition in your own words. It lives in your Topics collection in Webflow.

    Kitchen remodelingPlanning and rebuilding a kitchen’s layout, cabinets and surfaces, start to finish.Services
  3. 3

    Tagged pages

    Your projects, FAQs and articles tagged with it. The topic page lists them, so it shows real work.

    Project · The Miller kitchenFAQ · How long does a remodel take?Article · Cabinet budgets explained
  4. 4

    Links

    The first time a page mentions the topic, that mention links to the topic page. You approve each one.

    “…we started the kitchen remodel in March and…”links to /topics/kitchen-remodeling
  5. 5

    Found and quoted

    Google and AI assistants see one clear page per subject: defined, proven, linked from everywhere it comes up.

    Asked: “Who does kitchen remodels near me?”“…they describe kitchen remodeling as planning and rebuilding a kitchen’s layout…”

Then it comes back around. Google’s numbers flow into your dashboard every few hours, Link health checks every link every night, and the monthly report shows what moved. The gaps it finds become the next suggestions.

The words, defined

The terms you’ll see around the dashboard.

Topic
A subject your business wants to be known for. Also called a term. Each one has its own page on your site.
Other wordings
The other ways people say it (“renovation” for “remodel”). Topicweave looks for all of them.
Definition
One plain sentence saying what the topic means for you. It shows in the pop-up on your site, and AI assistants often quote it.
Category
A group of topics, like what you build or who you build for. Its color is the dot you see next to each topic.
Tag
Connecting a page (a project, an FAQ, an article) to a topic, so the topic page lists it.
Term link
A link from the first mention of a topic in your text to that topic’s page. One per page, never in headings.
Impressions and clicks
How many times your pages showed in Google searches, and how many people clicked through.
Link health
A score out of 100 for how well your site holds together: broken links, missing pages, topics with little to show.
Starting numbers
Your numbers on the day Topicweave started. Every later month compares with these.
Inquiry log
Your list of new leads and how they found you. It’s the only place that shows whether being found became work.

Every screen, and what it’s for

What each one shows, and what you do there.

Overview

The month at a glance: Google numbers, your score, This week’s three next steps, and what changed.

You: start with This week.

Topics

Every topic with its tagged pages and how they do in Google. Searches that match no topic point at topics you might be missing.

You: open a topic to see its pages and searches.

Link health

Your score, what it’s made of, and each fix: words to link, pages to tag, topics that need more to show, and broken links.

You: approve, skip, or create a suggested topic.

Changes

Everything Topicweave changed on your site: what, when, and who approved it.

You: undo anything, any time.

Reports

Your starting numbers, the inquiry log, what AI assistants say about you, and the monthly email.

You: log each new lead.

Connections

Webflow (where your pages live) and Google Search Console (your search numbers), and when each last updated.

You: reconnect if one stops working.

Not sure what a card shows? Rest your pointer on it for a second, or tap its i on a phone. The i switch next to the theme button turns these hints on and off.

When things happen

Times are in your site’s time zone.

  1. Every night, 2 am

    Reads your topics and pages from Webflow, checks every link on the site, and makes new suggestions.

  2. Every few hours

    Pulls the latest numbers from Google Search Console.

  3. When you approve

    The change waits for your publish time (6 pm unless you pick another), then Topicweave writes only that one field, publishes only that one page, and checks it went live. Publish now or Tag now skips the wait.

  4. The 1st of each month

    Your monthly report is drafted, read by a person at Topicweave, then emailed to you.

What Topicweave never does

  • Change your site without your approval.
  • Delete anything. Undo puts the old version back exactly; a topic you created is archived, not deleted.
  • Touch your design, layout or anything outside the fields you approve.
  • Change anything in Google. Search Console access is read-only.

What’s new

Updated as Topicweave changes.

  1. A cleaner dashboard. Search impressions and clicks now show a small day-by-day chart; point at it to read any single day. On the topic chart, the readout follows your pointer along each line, and the Link health score shows how much each part adds.

  2. Write an FAQ from Topicweave. From a search to answer, a thin topic or a topic’s panel: you write the answer, pick the page it shows on, and Topicweave adds it to your FAQ collection, tagged, published or saved as a draft. Undo takes it down again.

  3. Exact fixes. Redirects say which address to paste and where; broken links name the closest live page; structured-data problems show the corrected line. Each topic’s panel has a Grow this topic list, and every search that matches no topic has a Plan an answer.

  4. This week, on Overview. The three most useful things to do next, each with a button straight to it. Pages nothing links to now name the pages that share their topics, and topics without a definition get a starting sentence from your own pages that you edit and save.

  5. This Learn page. How the system fits together, the words it uses, and when things happen.

  6. Help for topics with little to show. Pages that already talk about the topic, ready to tag, and what to write next, taken from the Google searches that already reach you.

  7. Card hints. Short explanations on the bigger cards, with a switch to turn them off.

  8. Create a topic. When the same words keep coming up on pages without a topic, create it from the dashboard: write the definition, and Topicweave adds it to Webflow and tags those pages.

  9. Topic suggestions for untagged pages. Each with the reason it was picked; tag with one click.

  10. Reconnect alerts and Send me a copy. A clear message when Google or Webflow access expires; a copy of the monthly email to yourself.